Launched over a decade ago, Health24 has always been a trusted source of health information and is the “go-to” portal for nearly a million monthly unique browsers (January 2013 international Effective Measure stats). This month, it received a re-launch facelift to provide additional editorial tools, multimedia and a focus on interactive elements for users.
The mammoth task of mining the over 300,000 Q&A’s answered by medical experts (600,000 answered by other readers), collapsing the content sub-sections into a simpler navigation bar, enhancing the Expert Forums and simplifying the Condition Centres has resulted in a new site that offers much more functionality than previously offered.
Says Health24 Managing Director Dr Danie Pauw: “Health information is “lean forward” information. Users are intently keen to understand medical conditions when it affects them and their families, or find healthier ways to live. We now have a stronger focus on lifestyle sections, daily health news and tips. Our popular Condition Centres around common ailments and Wellness Centres provide our readers with up-to-date and in-depth health content.” (more…)