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Next Digital Cowboys event: 28 April

Published by on Apr 26th, 2010, No Comments

Digital Cowboys is a monthly get-together held in Cape Town, and is open to anyone involved in the online marketing and digital advertising industry. The next event is happening on Wednesday 28 April at Café Chic (7 Breda Street, Gardens), from 4 to 7pm.

Digital Cowboys headerFor any other information, you can contact Sean Riley on 021 467 8900.

Visit the Digital Cowboys website to read about past events.

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Ad Dynamo – one year later

Published by on Apr 9th, 2010, 7 Comments

This post was exclusively written for Bandwidth Blog by Ad Dynamo CEO – Sean Riley

Ad Dynamo has made great strides since launching in March 2009. We have taken the approach of getting it right in South Africa, and then leveraging this successful model in global markets. South Africa, as many Internet entrepreneurs will know, is a relatively small market when compared to established geographies such as European countries or the US. This makes it harder for local start ups as the market is small and to launch a profitable business you have to truly dominate. The upside, is that if you get it right in SA you will most likely succeed in larger markets.

The downside is that many great SA start ups do not succeed but would have in a bigger market. We believe that Ad Dynamo has successfully established itself as a clear alternative in the contextual advertising marketplace in South Africa and are now looking to use our local success as a launch platform in other markets.

Over the past year we have achieved consistent growth of our publisher base, traction amongst most of the advertising agencies, and as a result, recognition as an important role player in the ad delivery industry. We have made significant investments into our technology and believe we have sufficient infrastructure to grow without re-investment into hardware for the next 2 years. We are currently streamlining many business processes – April saw the first complete automation of payments to over 1,000 publishers. Personal customer service remains a big driver and differentiator for us and whilst this may not always be possible we are trying our best to provide this at all times. (more…)

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Internet ad revenues reach record high

Published by on Apr 7th, 2010, 1 Comment

This from the IAB’s annual revenue report.

Though U.S. Internet advertising revenues, at $22.7 billion for the year, showed a 3.4% decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, a 2.6% increase year-over-year and a 14% increase over the third quarter of 2009.

Highlights of the report include: Search and display-related advertising continue to represent the largest percentages of overall interactive advertising spend. Search revenues, comprising 47% of the total, amounted to nearly $10.7 billion for 2009, up slightly from 2008. Display-related advertising—which includes display ads, rich media, digital video and sponsorship—totaled nearly $8 billion in 2009, showing an increase of 4% from 2008. One component of display-related advertising, digital video, continues to experience robust growth, with an almost 39% increase from 2008 to 2009. These latest revenue figures underscore the significant share shift taking place from traditional media to digital. Based on industry data from PwC from 2005 to 2009 in five key U.S. ad-supported media (television, radio, newspapers, consumers magazines and Internet), the Internet’s share of combined ad revenue grew from 8% to 17%.

The full report has a lot of good charts and data, a couple below, but read it yourself …. lots to chew on.

http://www.bandwidthblog.com/wp-content/themes/cnnetwork