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5 reasons why you should watch Microsoft over Apple

Published by on Mar 20th, 2015, No Comments

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Less than 5 years ago, Microsoft was an ailing giant.

Following nearly a decade under Steve Ballmer (by that point), the company itself was actually a financial success, which had managed to triple its revenue following the departure of Bill Gates as CEO in 2000. However, when pitted against the company’s greatest rival – Apple – Microsoft’s successes paled in comparison, delivering meandering successes with Xbox and Windows sales while Apple enjoyed runaway success with the iPod, iPhone, and later, iPad.

For those years, Microsoft was a largely reactive company, working frivolously to outdo Apple in spheres where the Cupertino behemoth was seen by the public as the great innovator. The pitfalls the company reached with it’s Zune media player and the release of Windows Vista were seen by many as the company’s darkest period.

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Microsoft unveils Lumia 640 and Lumia 640XL at MWC

Published by on Mar 3rd, 2015, No Comments

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Not to be outdone by many of its rivals at MWC, Microsoft has taken the wraps off of two (essentially the same) smartphones with which it will aim to keep its large market share in the mid-tier smartphone market. The major difference between the two are their sizes, as you would have guessed from the XL moniker.

Both devices will launch in April, and Microsoft says that the 640 features Windows Phone 8.1, as well as a 2,500 mAh battery for all-day battery life. You will also find a 5-inch HD display at 720p and it will come in four different colours, namely Cyan, Orange, Black, and White. (more…)

Microsoft launches the Lumia 215 – the world’s cheapest internet phone

Published by on Jan 6th, 2015, 2 Comments

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In a move we have come to expect from Microsoft since acquiring Nokia, they are continuing to focus on affordable devices rather than flashy flagship smartphones. In this case, however, the Lumia 215 is the cheapest of its kind.

Yes, it won’t win any performance awards, but it is aimed at emerging markets where people might be getting the capability of connecting to the internet with a phone for the first time, and of course for very budget-minded folk. (more…)

Microsoft’s Lumia in Cape Town: A report back

Published by on Nov 25th, 2014, No Comments

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Microsoft (under the Nokia badge) took centre stage on Thursday the 20th of November to demo three new contenders in the firm’s Lumia range – the 730, 830, and 930 – at the lush Twelve Apostles hotel in Cape Town.

Running with the theme of all things photography, Microsoft introduced National Geographic photographer Jason Alvarez, who showcased his work following his exclusive use of the Lumia range for the past 18 months. (more…)

This is Microsoft’s first (non-Nokia) Lumia

Published by on Nov 4th, 2014, 1 Comment

lumia

As we reported previously, Microsoft has completely dropped the Nokia brand from its smartphone division. The devices will not simply be known as Microsoft Lumia devices. (more…)

Nokia Lumia “Black” Software Update Rolling Out in SA

Published by on Jan 10th, 2014, No Comments

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The Lumia Black software update is starting to rollout for Nokia Lumia Windows Phone 8 owners in South Africa. The update brings new features, improvements in imaging, new apps and app updates from Microsoft and Nokia to make the Lumia smartphone experience even better.

So far we have not gotten the update on our Lumia 1020 review unit – which is getting some pretty great updates for the camera itself.

Luckily, there are updates to almost all reasonably current Lumia phones. The main features brought along with the update from Nokia include: (more…)

Nokia Lumia 1020 finally in SA

Published by on Nov 7th, 2013, 3 Comments

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Nokia latest flagship, the Lumia 1020 has touched down in South Africa.. Boasting a second generation 41 megapixel sensor, the Nokia Lumia 1020 is unlike any smartphone in the market today, enabling zoom by enabling people to discover more detail than the eye can see. With Nokia’s innovative PureView technology, including optical image stabilisation, the device is able to produce some of the sharpest images produced by any (not only phone) digital camera.

This is made possible by leading hardware technology combined with a new application called Nokia Camera, which makes it easy for anyone to take professional quality images. Using a feature called dual capture, the Nokia Lumia 1020 simultaneously takes a high resolution 38 megapixel image for editing, and creates a 5 megapixel picture that is easy to share to social networks with Windows Phone 8.

The Nokia Lumia 1020′s 41 megapixel sensor features leading ZEISS optics with six physical lenses, delivering clear pictures even in low light conditions. Additionally, it captures blur free videos with stereo sound thanks to Nokia Rich Recording, which handles sound pressure levels six times louder than conventional smartphone microphones. (more…)

Nokia Music+ launches in SA

Published by on Apr 4th, 2013, No Comments

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Nokia’s new subscription-based upgrade to its popular free-to-stream mobile music service, Nokia Music+, is now available in South Africa for R25 a month. For the R25 real music fans get a number of enhancements. This further cements Nokia’s great service offering on their Windows Phone based devices.

For even greater music enjoyment, Nokia Music+ provides increased control over the listening experience – at a cost noticeably lower than many third party services – and adds the following additional features to the existing free Nokia Music offering: (more…)

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