Mailbox – How to Botch a Good Launch

Published by on Feb 26th, 2013, No Comments


I’m so sick to death of waiting for the Mailbox app on my iPhone I’m almost at the point of deleting it yet something keeps me hanging out. For those not in the know:

“The Mailbox app uses gestures to make quick work of incoming mail, allowing you to clear out your inbox in a jiffy.”

The app is apparently life changing, however I’m tired of waiting and I think this reservation system is a bad way of going about things. The reservation system is fairly simple: “Demand for Mailbox has been incredible, and in order to deliver a world-class email experience we’re filling reservations on a first-come, first-served basis. If you’ve already reserved your Mailbox, download the app and enter your reservation info. If you don’t have a reservation, download the app to get your place in line. Everyone can watch the line move in real-time from inside the app.” (more…)