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Google Extends its Tentacles further into your Online Existence with Google+

Published by on Jun 29th, 2011, 3 Comments

 

We all know and use Google, probably every day (well, the readers of this blog anyway). Sure its search product is the defacto standard, but over time we have started integrating more and more of their service in our online lives. Think about it – Google Talk, Buzz, Gmail. Some of their “projects” are more successful than others – for example, Gmail is extremely popular, whereas services like Google Lattitude seems downright creepy to me. They have also had some failures – Google Wave being one of them, despite being a very cool idea. Buzz is in danger of also falling into irrelevance.

But now Google is gunning for the other big place where you have an online presence – Facebook. Dont think they have not tried before – they still have Orkut, which is popular in certain countries. But this time they are baking the social features right into its core business of search, and also improving and integrating more of its existing services. It is called the Google+ project, and the initial videos seem to be very impressive out of a social viewpoint.

Some of the key features of Google+ include:

Google Circles:


This the one place where they can differentiate themselves – Google+ allow you to create groups of friends, called Circles. Its pretty easy to do with a drag and drop interface. You simply create the circles you want – for example, “Epic Bros” (seriously Google?), Family, Work Friends etc. Using these groups you only share what you want with whom you want. While Facebook does have some elements of this, they do not allow the same simple way of setting it up. Seriously – how many of use Facebook Groups? Who wants to take a bet Facebook shows off its new “Spheres” feature in the next few weeks? (more…)

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