Sony MWC 2015: Joburg Launch Event

Published by on Mar 5th, 2015, No Comments


Sony took centre-stage at the Reef Hotel in central Johannesburg on Thursday morning, bringing a slice of Mobile World Congress (MWC) proceedings to South African press teams as the conglomerate showcased a flurry of newly-announced devices: The Xperia Z4 tablet, the entry level E4 and E4g, as well as the mid-range M4 Aqua.

Sony kicked off the event, with introductory speaker Mark Fenzel, the Communication Sales Director of Sony Middle East and Africa, recapping Sony’s statement of direction the company presented at MWC.


Sony’s Morpheus VR headset slated for 2016 release

Published by on Mar 4th, 2015, No Comments


Sony is forging ahead with their highly anticipated Project Morpheus – a virtual reality headset – and today announced that Morpheus will see an early 2016 release.

Shuhei Yoshida –  the president of Sony’s Worldwide Studios division – made the announcement, alongside new information on the forthcoming headsets specifications.


Sony officially announces Xperia Z4 Tablet (video)

Published by on Mar 3rd, 2015, No Comments


The flagship announcements at MWC just keep coming, this time from Sony Mobile. Many were hoping Sony would unveil the Xperia Z4 smartphone, but it seems they aren’t ready to take the cover off its latest smartphone yet.

Instead, Sony has unveiled its latest flagship tablet, the Xperia Z4 Tablet which Sony is calling the ‘thinnest and lightest’ premium flagship tablet in the world. (more…)

The Sony Xperia Z4 Tablet might be launched at MWC 2015

Published by on Feb 25th, 2015, No Comments

Xperia-Z4-Tablet2Sony has been in the news quite a bit over the past couple of months. There is still a lot of talk surrounding whether or not Sany might actually sell their mobile business, but whatever the outcome there it’s clear that the company will still have several products in the pipeline. We will definitely see a few of those devices at Mobile World Congress next week in Barcelona, and we may have gotten an early glimpse of one already… (more…)

Sony announces the Xperia E4g mid-ranger (video)

Published by on Feb 25th, 2015, No Comments


Sony have stated that they won’t be flooding the market with dozens of phones like some of its competitors, but that doesn’t mean they don’t see possibilities in certain market segments.

Sony has just made its new Xperia E4g mid-ranger official. It is pretty much the same Sony Xperia E4 that was announced a few weeks ago, but with the added capability of 4G LTE connectivity.

Other differences include the support for NFC connectivity, something missing from the Xperia E4, and we also get a slightly faster processor at 1.5 GHz when compared to the 1.3 GHz quad-core processor on the original.

Check out the promo video below: (more…)

Sony Xperia Z3 Compact Review: Pint-sized power

Published by on Feb 23rd, 2015, 7 Comments


Over the last three to four years the only noticeable change in the smartphone market has been an increase in screen size. Sure, specs have advanced in leaps and bounds at the same time, but to the average user it isn’t completely evident – unless you buy a budget device.

In a world of ever growing screens, few have tried to make a proper flagship device in a smaller size. The only exceptions are the previous iPhone 5 models and last year’s Xperia Z1 Compact. The successor to the Z1 Compact is the Z3 Compact – Sony chose to align the naming with its bigger brother, the Xperia Z3, that launched at the same time.

Before we look at the device in more detail, check out some of the key specs and features of the Xperia Z3 Compact: (more…)

PS Vita turns 3, celebrates with massive savings on games

Published by on Feb 23rd, 2015, No Comments

ps vitaIn celebration of PlayStation®Vita (PS Vita) third birthday, a range of both new and classic PS Vita gaming titles have been discounted on the PlayStation Store ending 4th March 2015. Additionally, PlayStation Store is offering two custom themes dedicated to this special anniversary.

Check out all the games available on discount below: (more…)

Sony’s focus to shift to imagery, gaming

Published by on Feb 19th, 2015, No Comments


In case you haven’t noticed, Sony’s mobile division is really suffering. Despite making some of the best devices out there (see our review of the Xperia Z3), their sales numbers look rather unpromising (although slightly improving) and mobile isn’t making any money for the Japanese company.

That has led the execs to the decision in placing more focus on their profitable divisions, such as the image sensor, gaming and entertainment businesses. They attain to have an operating profit of 500 billion yen ($4.2 billion) within the next three years.

Going forward, the focus will be on profitability and not volume, with individual division heads getting more autonomy in decision making. According to CEO Kazuo Hirai: (more…)