Watch Now: 60 Minutes interviews Steve Jobs Biographer, Walter Isaacson

You might already know that today Walter Isaacson’s biography of Steve Jobs goes on sale worldwide. It is already the top selling book on the Kindle store, so expect massive sales. There have been many biographies of Steve Jobs, but this is the first authorized one, and Isaacson interviewed Steve Jobs over 40 times in the last two years. The book description:

“Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple‘s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.”

Exclusive Books already has Steve Jobs: The Exclusive Biography, and it goes on sale today for R249 for the hardback.

As part of the book’s launch, 60 Minutes interviewed Isaacson. We have added the first and second half of the video below. Personally, I will be skipping the videos until I have read the book.

If you are all interested in how Jobs conducted his business or personal life, or how the book was written, get hold of a nice uncapped internet connection and watch the videos below:

Part 2:

Let us know what you think in the comments. Are you getting the biography?