A reasonably unknown Mobile company to South Africans, Xiaomi (pronounced “œShaomee“), is a dominant in their local market; China. Quiet they are not, as they are currently the 4th largest smartphone maker and only having been established in 2010. With sprawling sales and the success of their Mi series smartphones to their local market, Xiaomi clearly wants to continue its hold on its core market.
The Xiaomi Mi 4c has just been released in China with a name that will remind us of iPhone‘s attempt to “œaffordable“ smartphones. The base model Xiaomi Mi 4c specs include a Snapdragon 808 processor with 2GB of RAM and 16GB of storage, which would include a 5-inch 1080p resolution display, 13-megapixel camera with fast phase detection autofocus, front facing 5-megapixel camera, a 3080mAh battery and a USB-C port. The USB-C port also has quick charging capabilities. There second variant has 3GB of RAM and 32GB storage respectively. The Mi 4c will be running the latest Android software and a Quad-core processor in both variations.
Another cool feature of the Mi 4c is a display-centric function such as a Sunlight Display and Night Mode, allowing your screen to selectively alter the display lighting for harsh sunlight and dimming in low-light conditions. The function is designed to help reduce the strain on your eyes as the conditions change. A newly added feature called Edge Tap, will allow the Mi 4c to respond to light taps. As the company explains, “A double tap on one side allows you to go back easily without having to stretch for the Back button, and a single tap on the side while in the camera app snaps a photo.”
The Xiaomi Mi 4c will be available in a host of different colours such as black, white, blue, pink and orange. Looking at the specs of the Xiaomi Mi 4c, the smartphone will not be revolutionary, with nothing “œdifferent“ to offer the market – other than its price. Priced at only $205, this smartphone packs quite a back for the buck. The connections between the Mi 4c and the Apple iPhone 5c are too obvious to miss, but where Apple seemed to fail at providing an “œaffordable“ smartphone with great specs; Xiaomi seem to have hit the nail on the head.