Facebook allegedly developing a standalone live video app

A new report from the Wall Street Journal has indicated the world’s foremost social networking site is developing a standalone Facebook Live Video app.

Facebook has recently been investigating ways to increase the amount of items its users post; most recently introducing Reactions, live broadcasting and tweaked sharing tools. Now, a new report indicates the social networking giant is producing a standalone Facebook Live Video app.
The aim of the app, as reported by the Wall Street Journal, is to encourage users to create and share more content across the breadth of the site. It is alleged the standalone Facebook Live Video app would include the ability to easily broadcast both still photos and, of course, live video feeds.
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Considering the emergence of Snapchat over recent years and, of course, the rising platform that is Periscope, it would make sense for Facebook aggressively investigate its own means of in-site broadcasting.
Recent reports indicate that the sharing of original content – such as status updates – are in decline, despite Facebook’s statements that the quantity of posts being shared are “similar to levels in prior years.”
The Wall Street Journal cites that there is, of course, the chance that a standalone Facebook Live Video app could never see a formal release. However, it we imagine it would be far more likely the company would instead introduce broadcasting features into Instagram or Messenger rather than neglect the release of such a tool entirely.
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What are your thoughts on the potential for a standalone Facebook Live Video app? Would you use it over alternatives such as Snapchat or Periscope? Be sure to let us know your thoughts in the comments below!
Follow Bryan Smith on Twitter: @bryansmithSA
Source: Wall Street Journal